Board Books and Flashcards by Mesmerised

The Mesmerised board books and flashcards have been designed by Australian designer and illustrator Katey Love.  At birth a baby’s eyesight is quite poor. Black and white images with sharp outlines are much easier for baby to see in these first few months of life when it is hard for them to focus, and hard for them to differentiate colour. Mesmerised designs are optimised for baby – with sharp and clear images that are also fun, friendly and appealing to both baby and parent.