About Us
The Story of Lulu Babe
Founded in 2018, Lulu Babe was born out of a desire to provide better clothing options for little ones. Inspired by the arrival of her new baby, Karen, our founder, identified a gap in the market for stylish yet comfortable baby clothing.
Driven by this vision, Karen curated a collection of high-quality clothing that married comfort with style. By partnering with Australian and international producers, she handpicked outfits that embodied fun, practicality, and baby-friendly fashion.
What started as a small Etsy shop has blossomed into a thriving online store. Lulu Babe has grown alongside its incredible customers, always striving to make parenthood a little easier and a whole lot cuter. Today, we offer not only adorable and practical baby clothes for girls and boys, but also a curated selection of thoughtful newborn gifts, personalised items, stylish nappy bags, and nursery decor.
At Lulu Babe, we believe every child deserves to shine, no matter your budget. Our mission is to bring you adorable and practical baby clothes and accessories at budget-friendly prices. We prioritise style, comfort and quality, ensuring your little one has options that suit their personality and adventures. Our exceptional customer service aims to make your shopping experience delightful because we understand that being a parent is a full-time job.
Beyond Shopping
Embrace the Lulu Babe community. Connect with us on our socials for outfit ideas, adorable baby pics, and giveaways. Remember to tag us in photos of your little ones wearing their Lulu Babe outfits ❤️
If you know and love the Lulu Babe brand, we'd love you to apply for our brand ambassador program.
Instagram: @lulubabe_co
TikTok: @lulubabe_co
Facebook: @lulubabeco
Pinterest: @lulubabe_co
And while you're here, dive into our blog for tips on pregnancy, parenting and all things baby.
Why choose Lulu Babe?
Value for Money
We offer unique, trendy pieces at sweet prices. Save even more with our 10% subscriber discount and free Australian shipping on orders over $75!
Shop Your Way
Buy now and pay later with Afterpay, Zip Pay, Humm or PayPal Pay in 4. Choose what fits your budget and pay in interest-free instalments!
Exceptional Service
Our friendly Australian team is here 7 days a week to answer all your questions. We're a family-run business dedicated to making your shopping experience a joy.
Shop with Confidence
We stand by the quality of our products, offering a 60-day return policy so you can shop with complete confidence.
Thank you for supporting our small business! We're thrilled to be part of your journey. Let's create beautiful memories, one adorable outfit at a time.