Welcome to Lulu Babe, a trusted and 100% Australian-owned online baby shop. We understand that every parent wants the best for their little one. We pride ourselves on providing beautiful baby and toddler clothing and gifts at reasonable prices, as well as excellent customer service!

We’ve partnered with the best payment providers so you can buy your baby clothes now and pay later. Shop with Afterpay, Zip Pay, Klarna and Humm to pay with 100% interest-free instalments.

Whether you’re welcoming a baby into the world or looking for the perfect baby gift, you’ll find an impressive range of trendy and affordable babywear, newborn clothes, nursery decor, wooden toys, accessories, nappy bags, swaddling blankets and much more. Shop our collection of adorable baby items today!

We've got the best range of baby fashion and gifts, featuring the cutest designs and cool, stylish pieces as well as comfortable staples.  Add low prices, friendly customer service and complete online transaction security, and you won’t want to shop for baby products anywhere else! If you're looking for some outfit inspiration, why not browse our lookbook of outfits from our current collection.

From essentials to party clothes and holiday outfits, you can’t go past our adorable range of babywear. Our baby clothing is stylish and practical, so your bub will have the freedom to play and explore in comfort. From fun animal prints to florals, bright colours or monochrome, you are sure to find the perfect clothes for your baby’s personality and style.  We also have a collection of unisex baby clothes if you're looking for gender neutral colours.

Now you can dress your baby or toddler in the latest designer-style clothes at very affordable prices. Because let’s face it - kids are messy and they grow so fast! Take advantage of our buy now, pay later options including Afterpay, Zip Pay and Klarna. New customers can enjoy an extra 10% discount (even on sale items) just by signing up to our newsletter. 

Keep them cool in summer with our range of shorts, lightweight onesies and cool hats. In winter they’ll be toasty warm with knitwear, jackets and beanies from our winter baby clothing collection. We have gorgeous clothes for newborns, and clothing sizes in our toddler range go above 2 years.  If you're after a fun and cheeky outfit for your little one, check out our collection of funny baby clothes.

Take a look around. As well as babywear, you will also find beautiful baby accessories, from headbands and sunnies, to socks and leggings. We also sell baby sleep aids, newborn bean bags, nursery decor, nappy bags and much more!  If you're looking for baby shower gift ideas then you've come to the right place. One of our life-size baby birth plaques makes a beautiful and original gift. New parents would love an award-winning Sleepytot comforter or Miracle Blanket to help with their little one's sleeping. Mums and kids across Australia go crazy for the cool range of snapback hats and caps from Little Renegade Company. We also sell personalised baby gifts and handmade wooden keepsake from Timber Tinkers, as well as wooden toys, high chairs and nursery furniture from Qtoys Australia that will be played with and treasured for years to come.

At Lulu Babe we’ve worked hard to bring you stylish, affordable baby clothes and gifts that every parent will love.  Our selection of high-quality baby items will simplify your life and keep you sane… no matter how early into parenthood you are.

Our mission is simple - to bring you beautiful, on-trend baby products at affordable prices. 

We ship products Australia wide, including Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Darwin, Canberra, Hobart and beyond! No international delivery at this time.

Please visit Lulu Babe's Instagram and Facebook for inspiration and adorable baby pics. We love seeing pictures of your beautiful bubs using our products so be sure to tag us in your photos ❤️