Baby Clothes – Shop Cute Newborn Clothes, Baby Apparel & Toddler Outfits Online in Australia
Adorable Baby Clothes for Every Little Moment
Adorable Baby Clothes for Every Little Moment
Stylish & Affordable Baby Clothing
Lulu Babe is your one-stop shop for adorable baby clothes and worry-free shopping. We're an Aussie-owned baby shop dedicated to spoiling your little ones (and you) with beautiful baby outfits, stylish nappy bags and sweet gifts - all at prices that make you smile.
Explore Our Most Popular Collections
Let customers speak for us
Jenny Pratt
Love this little set
Love this little set have brought 3 have not been disappointed with any of my purchases
Ruffle Sunflower Set
Vanessa S.
Gorgeous big brother jumper. Amazing quality.
Big Brother Knit Jumper
Emma N
Perfect!
I'm so happy with this nappy backpack. And it fits perfectly onto my pram.
It's classic design and beautiful faux leather means it will be well loved and used for the long term. I love all the matching extras; clutch, change mat and bottle holder.
Sofia Nappy Backpack - Vegan Leather
Bilasan Lilly Ali
Very impressed
Lovely craftsmanship! Easy to install and looks amazing
Wooden Name Sign
Raelene Ciantar
Lovely newborn baby gift
The name initial sign was such a unique new born gift idea. Great for a girl. Wish there was more boy designed signs.
Floral Initial Name Sign
Emily Johns
Really happy with this purchase
It is a lovely quality, is nice and soft and my little one loves it. Such a cute jumper!
Big Sister Knit Jumper
Eva C.
I love the Baby Book! I like that it has sections for the pregnancy, space for ultrasound and pregnancy photos, baby footprint and handprints and lots lots more! Very good quality, thick pages, and a gorgeous cover! It will definitely last through time! I love filling parts out slowly. Very happy with my purchase.
Baby Memory Book
Lora So'oalo
My niece loved it
Great product and highly recommend 👍🏾👍🏾
Neoprene Nappy Backpack
Sarah Paul
Absolutely gorgeous
Loved this little outfit for my boys first Christmas
Henry Bow Tie & Suspenders Set
Sophors
The Cutest thing ever
This set is soo adorable, Ollie had so many compliments. And easy button shirt and shorts for nappy changing is everything when you’re rushing. Every boy needs a set 🥰
Levi Tie & Suspenders Set
Customer
Love it!!!!
I absolutely love the sign! I got the pink 80cm and it looks so stunning above her cot!
I love how easy it is to put on the wall- we just used blu tac and it’s secure on the wall and so easy to do, and I love when we move we can just take it off and bring it with us!
I ordered over Christmas period and it came so quickly!
Couldn’t be happier with it!!!!
Wooden Name Sign
Claire S.
The cutest little formal outfit! Perfect for a 1st birthday.
Henry Bow Tie & Suspenders Set
Heidi Munoz
The Perfect Nappy Bag
I am super impressed with the quality and get many compliments stating "that bag looks expensive". The bag is on the larger side and its perfect for a Mum who is always on the run ! Love the bag
Sofia Nappy Backpack - Vegan Leather
Natalie Micallef
Cutest outfit ever
I bought this for my son’s first birthday cake smash and it is the cutest! The material is very thin but perfect for Summer weather, and looks adorable! Would definitely recommend and repurchase in the future!
Tuxedo Shorts Set
Ariel Taylor
Beautiful jumper
I bought the 9-12 month size in rose pink for my daughter who is 9 months. Lovely jumper, nice oversized fit ❤️
Chunky Knit Jumper
Buy Baby Clothes Now, Pay Later with Afterpay
We've partnered with Afterpay, Zip Pay and PayPal Pay in 4 to make shopping simple. Buy baby gear now and pay later in easy, interest-free instalments.
Whether you’re expecting a baby or looking for the perfect gift, you’ll find an impressive range of soft and comfy newborn clothes, baby threads and toddler outfits to build their little wardrobe, as well as chic baby nappy bags. Browse our collection and find something special today!
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Discover the Cutest Baby Clothing Online
Discover a beautiful range of baby clothes online at Lulu Babe, from soft newborn rompers to fashionable toddler threads. We combine comfort and practical design with on-trend styles to bring you the best baby clothes Australia has to offer – because your little one deserves to feel good and look great.
Explore babywear for every special moment. From playful animal prints and pretty florals to classic black-and-white staples and vintage-inspired pieces, you'll find outfits to match your baby’s unique personality. For a cool, modern look, browse our baby streetwear collection, or add a dose of humour with our funny baby clothing range. Dressing up for a special occasion? We’ve got you covered with festive outfits for Easter, Mother's Day, Father's Day and Christmas. Looking for versatile staples? For everyday essentials, our unisex collection is perfect for both boys and girls.
Keep your little one comfy all year round. Stay warm with cosy winter outfits like knits, tights, and beanies - or cool down in summer with breathable cotton onesies, soft shorts and baby sunglasses made for sunny adventures. Complete the look with trendy baby shoes and adorable accessories.
Why Shop with Lulu Babe?
At Lulu Babe, we make shopping for baby clothes affordable and fun. Discover quality newborn baby clothes and baby outfits at prices you’ll love – and enjoy 10% off your first order when you subscribe. We offer free shipping Australia-wide on orders over $75, and secure payment options like Afterpay, Zip Pay and PayPal. Plus, our easy 60-day return policy gives you peace of mind. Need assistance? Our friendly Australian-based support team is here for you.
We’re committed to offering cute, practical baby clothing for boys and girls - pieces that allow your little one to move freely, feel great and always look their best. Shop our full range today and make every day a little more stylish.
Get Inspired and Join our Community
- Explore our baby outfit lookbook, styled by real Lulu Babe customers.
- Discover thoughtful baby shower gifts and unique toddler gifts, from organic cotton wraps to personalised onesies and keepsakes.
- Read expert tips on our baby blog, including our Hospital Bag Checklist and Newborn Gift Guide.
- Want to join our community? Become a Baby Brand Rep and share your little one’s style with the Lulu Babe family!
Follow us on Instagram, TikTok, Pinterest or Facebook for outfit inspiration, exclusive promos, and adorable customer photos. Don’t forget to tag us – we love seeing our outfits in the wild. ❤️