Baby Clothes for Every Little Moment
Discover Australia's Cutest Baby Clothes
Lulu Babe is your one-stop shop for adorable baby clothes and worry-free shopping. We're an Aussie-owned baby shop dedicated to spoiling your little one (and you) with beautiful baby outfits, stylish nappy bags and sweet gifts – all at prices that make you smile.
Let customers speak for us
Michelle S.
Omg am so in love with this little outfit, can't wait to see my new grand baby in it when she gets here
Genevieve Waffle Romper Set
Jess
Absolutely love it!
Quality bag with lots of room and I love that it comes with attachments for the pram
Sofia Nappy Bag Backpack - Vegan Leather
Vanessa S.
Lovely big brother jumper. Amazing quality.
Big Brother Knit Jumper
Em
LEQUEEN Nappy bag
Best nappy bag! I was gifted one and it was the best gift to receive. We have taken it everywhere since baby was born.. he is now 3 and a half and the bag looks brand new with no visible wear and tear. We love it so much we have just brought a second one in another colour just for the sake of having another colour option. I would highly recommend this nappy bag. It fits all the essentials and more!
LeQueen Nappy Bag
Jenny P.
Love this little set
Love this little set have brought 3 have not been disappointed with any of my purchases
Ruffle Sunflower Set
Eva C.
I love the Baby Book! I like that it has sections for the pregnancy, space for ultrasound and pregnancy photos, baby footprint and handprints and lots lots more! Very good quality, thick pages, and a gorgeous cover! It will definitely last through time! I love filling parts out slowly. Very happy with my purchase.
Baby Memory Book
Sarah P.
Absolutely gorgeous
Loved this little outfit for my boys first Christmas
Henry Bow Tie & Suspenders Set
Heidi M.
The Perfect Nappy Bag
I am super impressed with the quality and get many compliments stating "that bag looks expensive". The bag is on the larger side and its perfect for a Mum who is always on the run ! Love the bag
Sofia Nappy Bag Backpack - Vegan Leather
Newborn Clothing
Newborn clothes and essentials for the first few weeks – muslin wraps for every day, announcement onesies for the photos, and personalised outfits and nursery pieces to keep.
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Baby Clothes Made for Real Life
Lulu Babe has been selling baby clothes in Australia since 2018, with more than 22,000 orders and counting. Boutique style baby clothes at prices that actually suit a family budget. Every piece is chosen for soft fabric, easy care and designs that hold up to spills and nappy changes.
From newborn days to toddlerhood and beyond, shop baby girl clothes and baby boy outfits, or browse by occasion below.
Everyday Favourites
- Soft cotton rompers and onesies for newborns
- Unisex baby clothes that suit boys and girls – and pass down easily
- Playful animal prints and floral designs
- Black-and-white basics that go with everything
- Baby streetwear for a more relaxed look
Special Occasions
- Christmas baby outfits for family photos
- Baby birthday outfits for cake smashes and first birthdays
- Outfits for Easter, Father's Day and Mother's Day
- Vintage-inspired babywear
- Funny baby clothing with slogans that get a laugh
Through the Seasons
- Summer: breathable cotton onesies, shorts and baby sunglasses
- Winter: knits, baby tights, beanies and cosy layers
Finish the look with baby shoes and accessories.
Why Australian Parents Shop with Lulu Babe
- Affordable prices – boutique style without the boutique mark-up
- Curated, not crowded – every piece is hand-selected for style and comfort
- 60-day change-of-mind returns – plenty of time to check the fit
- Australian owned – head office in Perth, WA, with real people answering your emails
- Flexible payments – Afterpay, Zip or PayPal
- 10% off your first order when you subscribe
More Ways to Explore
Get styling ideas from our baby outfit lookbook, or find something special in our baby shower gifts and toddler gifts – from personalised keepsakes to newborn blankets and gift sets.
If your little one’s outfits are always on your camera roll, apply to become a Lulu Babe Brand Rep and share your photos with our community.
Follow us on Instagram, TikTok, Pinterest or Facebook for styling ideas and subscriber offers.
Shop by Category
Baby Girl Clothes | Baby Boy Clothes | Newborn Baby Gifts | Family Matching | Nappy Bags | Nursery Decor | Browse All Collections