Baby Clothes Australia – Shop Adorable Newborn Clothes & Baby Outfits
Baby Clothes for Every Little Moment
Baby Clothes for Every Little Moment
Discover Australia's Cutest Baby Clothes
Lulu Babe is your one-stop shop for adorable baby clothes and worry-free shopping. We're an Aussie-owned baby shop dedicated to spoiling your little ones with beautiful baby outfits, stylish nappy bags and sweet gifts – all at prices that make you smile.
Let customers speak for us
Michelle Sauverain
Omg am so in love with this little out fit, can wait to see my new grand baby in it when she gets here
Genevieve Waffle Romper Set
Kathryn K.
Stylish & Functional
Perfect mix of stylish and functional. Our Emmy nappy bag comes with us every time we leave the house. My favourite part is the waterproof seperate section to put dirty nappies and dirty clothes in whilst out and about, to keep seperate to the rest of the bag.
Quality is impeccable and I know will last me awhile and might just turn into my work bag down the track!
VANCHI Emmy Nappy Backpack - Black
Jess
Absolutely love it!
Quality bag with lots of room and I love that it comes with attachments for the pram
Sofia Nappy Bag Backpack - Vegan Leather
Lettitia
Amazing
Beautiful and warm. Great quality coat.we live in a very cold area and this is perfect to keep my little one warm.
Knit Baby Bear Hooded Cardigan
Vanessa S.
Lovely big brother jumper. Amazing quality.
Big Brother Knit Jumper
Em
LEQUEEN Nappy bag
Best nappy bag! I was gifted one and it was the best gift to receive. We have taken it everywhere since baby was born.. he is now 3 and a half and the bag looks brand new with no visible wear and tear. We love it so much we have just brought a second one in another colour just for the sake of having another colour option. I would highly recommend this nappy bag. It fits all the essentials and more!
LeQueen Nappy Bag
Jenny Pratt
Love this little set
Love this little set have brought 3 have not been disappointed with any of my purchases
Ruffle Sunflower Set
Bilasan Lilly Ali
Very impressed
Lovely craftsmanship! Easy to install and looks amazing
Personalised Wooden Name Sign
Eva C.
I love the Baby Book! I like that it has sections for the pregnancy, space for ultrasound and pregnancy photos, baby footprint and handprints and lots lots more! Very good quality, thick pages, and a gorgeous cover! It will definitely last through time! I love filling parts out slowly. Very happy with my purchase.
Baby Memory Book
Sarah Paul
Absolutely gorgeous
Loved this little outfit for my boys first Christmas
Henry Bow Tie & Suspenders Set
Amber Ferguson
Love it!!!!
I absolutely love the sign! I got the pink 80cm and it looks so stunning above her cot!
I love how easy it is to put on the wall- we just used blu tac and it’s secure on the wall and so easy to do, and I love when we move we can just take it off and bring it with us!
I ordered over Christmas period and it came so quickly!
Couldn’t be happier with it!!!!
Personalised Wooden Name Sign
Heidi Munoz
The Perfect Nappy Bag
I am super impressed with the quality and get many compliments stating "that bag looks expensive". The bag is on the larger side and its perfect for a Mum who is always on the run ! Love the bag
Sofia Nappy Bag Backpack - Vegan Leather
Shop Newborn Clothes & Essentials
From adorable personalised newborn outfits and announcement onesies to must-have wraps, blankets and nursery items, our newborn collection offers everything new parents need to welcome their little one in style.
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Practical Baby Clothing with Style
Discover beautiful baby clothing designed for real life. Shop soft newborn essentials, trendy toddler outfits, and everything in between at Lulu Babe – stylish and comfortable baby clothes that won't break the budget.
From sweet baby girl clothes to cool baby boy outfits, our curated collections make it easy to dress your little one in comfort all year round.
Baby Clothes for Every Occasion
Whether you're after everyday essentials or something special for a milestone moment, Lulu Babe has you covered:
Everyday Favourites:
- Soft cotton rompers and onesies for newborns
- Playful animal prints and floral designs
- Timeless black-and-white designs
- Cool baby streetwear for mini trendsetters
- Unisex baby clothes perfect for boys and girls
Special Occasions:
- Christmas baby outfits for festive family photos
- Baby birthday outfits for cake smashes, first birthdays and special events
- Themed designs for Easter, Father's Day and Mother's Day
- Vintage-inspired babywear with a modern twist
- Funny baby clothing with playful designs and slogans
Seasonal Essentials:
- Winter: warm knits, baby tights, beanies and cosy layers
- Summer: breathable cotton onesies, soft shorts and baby sunglasses
Complete every outfit with our range of baby shoes and accessories.
Why Australian Parents Choose Lulu Babe
Trusted by families with more than 22,000 orders since 2018, Lulu Babe offers stylish, practical babywear designed to keep up with your little one – from their first days to toddlerhood and beyond.
What Makes Us Different:
✓ Affordable prices – beautiful baby clothes without the premium price tag
✓ Curated collections – every piece is selected for style, comfort and value
✓ Real-life practicality – easy-care fabrics and functional designs for busy parents
✓ Australian owned – local customer service team who genuinely care
Shop with confidence:
- Easy 60-day returns – no questions asked
- Flexible payments – shop now, pay later with Afterpay, Zip Pay or PayPal
- 10% off your first order when you subscribe
More Ways to Explore
Browse our baby outfit lookbook for styling ideas, or discover thoughtful baby shower gifts and unique toddler gifts - from personalised keepsakes to newborn blankets and gift sets.
Love styling your little one? Become a Lulu Babe Brand Rep and share your photos with the Lulu Babe community.
Follow us on Instagram, TikTok, Pinterest or Facebook for styling inspiration and exclusive offers.
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Nappy Bags | Baby Girl Clothes | Baby Boy Clothes | Unisex Baby Clothes | Baby Shoes | Nursery Decor | Personalised Gifts | Browse All Collections