Welcome to Lulu Babe, a trusted and 100% Australian-owned online baby shop. We understand that every parent wants the best for their little one. We pride ourselves on providing beautiful baby and toddler clothing, nappy bags and newborn gifts at affordable prices, as well as excellent customer service!

We’ve partnered with the best payment providers so you can buy your baby clothes online now and pay later. Shop with Afterpay, Zip Pay, PayPal Pay in 4, Klarna or Humm to pay with 100% interest-free instalments.

Whether you’re welcoming a baby into the world or looking for the perfect baby gift, you’ll find an impressive range of trendy and affordable babywear, newborn clothes, nursery decor, accessories, nappy bags, swaddling blankets and much more. Shop our collection of adorable baby items today!

Lulu Babe baby boutique offers the best range of baby fashion and gifts, featuring the cutest designs and cool, stylish pieces as well as comfortable staples.  Add low prices, friendly customer service and complete online transaction security, and you won’t want to shop for baby products anywhere else! If you're looking for some outfit inspiration, why not browse our lookbook of outfits from our current collection.

From essentials to party clothes and holiday outfits, you can’t go past our adorable range of babywear. Our baby clothing is stylish and practical, so your bub will have the freedom to play and explore in comfort. From fun animal prints to florals, monochrome and retro-inspired baby clothes, you are sure to find the perfect outfits for your baby’s personality and style. We also have collections for special events such as Easter, Mother's Day and Father's Day.  If you're after gender neutral colours, be sure to check out our collection of unisex baby clothes.

Now you can dress your little one in the latest designer-style clothes at very affordable prices, with free shipping over $75. Because let’s face it - kids are messy and they grow so fast! We have babywear as well as collections for toddler boy and toddler girl. Take advantage of our buy now, pay later options including Afterpay, Zip Pay, PayPal Pay in 4 and Klarna. New customers can enjoy an extra 10% discount (even on sale items) just by signing up to our newsletter. 

Keep them cool with our range of summer baby clothes, including lightweight onesies. shorts and cool hats. In winter they’ll be toasty warm with knitwear, jackets and beanies from our winter baby clothing collection. We have gorgeous clothes for newborns, and clothing sizes in our toddler range go above 2 years.  If you're after a fun and cheeky outfit for your little one, check out our collection of funny baby clothes.

Take a look around. As well as babywear, you will also find beautiful baby shoes and baby accessories, from headbands and sunnies, to socks and tights. We also sell baby bean bags, nursery decor, nappy bags and more!  If you're looking for baby shower gift ideas then you've come to the right place. One of our life-size baby birth plaques makes a beautiful and original gift. Mums and kids across Australia go crazy for the cool range of snapback hats and caps from Little Renegade Company. We also sell personalised baby gifts and handmade wooden keepsakes from Timber Tinkers Australia that will be treasured for years to come.

While you're here be sure to take a look at our blog with tips and advice on all things baby-related, including our must-read Hospital Bag Checklist for birth and our newborn gift guide.

At Lulu Babe we’ve worked hard to bring you stylish, affordable baby clothes online and gifts that every parent will love.  Our selection of high-quality baby items will simplify your life and keep you sane… no matter how early into parenthood you are.

Our mission is simple - to bring you beautiful, on-trend baby products at affordable prices. 

We ship Australia wide, including Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Darwin, Canberra, Hobart and beyond! We now also ship to New Zealand.

Please visit Lulu Babe's Instagram, TikTok and Facebook for inspiration and adorable baby pics. We love seeing your beautiful babies wearing our products so be sure to tag us in your photos and videos ❤️