Welcome to Lulu Babe, a trusted and 100% Australian-owned online baby shop. We understand that every parent wants the best for their little one. We pride ourselves on providing beautiful and quality baby and toddler clothing, gifts and accessories at excellent prices.

To make shopping easier, we have partnered with Afterpay, Zip Pay, Klarna, LatitudePay and Humm - giving you plenty of options to buy your baby clothes now and pay for them later, with 100% interest-free instalments.

Whether you’re welcoming a baby into the world or looking for the perfect baby gift, you’ll find an impressive range of trendy and affordable babywear, newborn clothes, baby shoes, accessories, nappy bags, rompers, toddler apparel, swaddling blankets, sleeping aids and much more. Shop our collection of adorable baby items today!

Dedicated to bringing mums and dads the best of baby fashion and gifts, our range features the cutest designs and cool, stylish pieces as well as comfortable staples.  Add low prices, friendly customer service and complete online transaction security, and you won’t want to shop for baby products anywhere else!

From essentials to party outfits, you can’t go past our adorable range of babywear. Our baby clothing is stylish and practical, so your bub will have the freedom to play and explore in comfort. From fun animal prints to florals, bright colours or monochrome, you are sure to find the perfect clothes for your baby’s personality and style.  We also have a collection of unisex baby clothes if you're looking for gender neutral colours.

Now you can dress your baby or toddler in the latest designer-style clothes at very affordable prices. Because let’s face it - kids are messy and they grow so fast! Take advantage of our buy now, pay later options including Afterpay, Zip Pay, Klarna and LatitudePay as well as free shipping for orders over $60.

Keep them cool in summer with our range of shorts, lightweight onesies and snapback hats. In winter they’ll be toasty warm with knitwear, coats and beanies from our winter baby clothing collection. We have gorgeous clothes for newborns, and clothing sizes in our toddler range go above 2 years.  If you're after a fun and cheeky outfit for your little one, check out our collection of funny baby clothes or outfits for family matching.

As well as babywear, you will also find beautiful baby accessories, from headbands to bibs, socks and leggings. We also sell baby sleep aids, newborn bean bags, nappy bags and much more!  If you're looking for baby shower gift ideas then you've come to the right place. New mums and babies love the award-winning Lulla Doll, Sleepytot comforters and Mesmerised black and white baby books. Mums and kids across Australia go crazy for the cool range of caps, backpacks, nappy totes and lunch bags from Little Renegade Company. Or choose a handmade keepsake from Timber Tinkers that will be treasured forever.

We ship products Australia wide, including Sydney, Melbourne, Brisbane, Gold Coast, Adelaide, Perth, Darwin, Canberra, Hobart and beyond! No international delivery at this time.

Please visit Lulu Babe's Instagram and Facebook for some cool outfit ideas and inspiration. We love seeing pictures of your beautiful bubs wearing our clothes so be sure to tag us in your photos ❤️