Our Story

Making Every Day a Stylish Adventure

Founded in 2018, Lulu Babe began with a simple idea: to bring parents thoughtfully curated baby clothing that combines everyday comfort with stylish flair. Inspired by the joys and challenges of parenthood, we set out to offer clothing and accessories that are both practical and adorable.

What started as a small, family-run online shop has grown into a trusted destination for modern baby fashion. Today, we proudly serve thousands of parents across Australia, New Zealand and the UK. Our collections include baby clothes for girls and boys, nappy bags, personalised gifts and nursery décor from leading Australian and international brands.

We’re committed to quality, comfort and style – without compromise. Every product is handpicked with love, designed to support your little one’s needs and your parenting lifestyle.

Why Parents Choose Lulu Babe

Curated Quality

We partner with trusted suppliers to bring you durable baby essentials that are kind to delicate skin and made to last.

Real Value

Beautiful baby clothes shouldn’t come with a luxury price tag. Our prices are affordable, plus new customers save an extra 10% by subscribing to our newsletter.

Shop Your Way

Pay your way with flexible options: Afterpay, Zip Pay and PayPal Pay in 4.

Family-Run and Customer-Focused

Based in Perth, our small team provides personalised customer service, 7 days a week.

Community Driven

Our customers are at the heart of everything we do. From baby’s first outfit to toddler adventures, we’re proud to celebrate every milestone with you.