Our Story
Making Every Day a Stylish Adventure
Founded in 2018, Lulu Babe began with a simple idea: to bring parents thoughtfully curated baby clothing that combines everyday comfort with stylish flair. Inspired by the joys and challenges of parenthood, we set out to offer clothing and accessories that are both practical and adorable.
What started as a small, family-run online shop has grown into a trusted destination for modern baby fashion. Today, we proudly serve thousands of parents across Australia, New Zealand and the UK. Our collections include baby clothes for girls and boys, nappy bags, personalised gifts and nursery décor from leading Australian and international brands.
We’re committed to quality, comfort and style – without compromise. Every product is handpicked with love, designed to support your little one’s needs and your parenting lifestyle.
Why Parents Choose Lulu Babe
Real Value
Beautiful baby clothes shouldn’t come with a luxury price tag. Our prices are affordable, plus new customers save an extra 10% by subscribing to our newsletter.
Shop Your Way
Pay your way with flexible options: Afterpay, Zip Pay and PayPal Pay in 4.
Family-Run and Customer-Focused
Based in Perth, our small team provides personalised customer service, 7 days a week.
Community Driven
Our customers are at the heart of everything we do. From baby’s first outfit to toddler adventures, we’re proud to celebrate every milestone with you.
Be Part of Our Growing Community
Lulu Babe is more than a brand - it’s a celebration of the early years. From personalised newborn gifts to first birthday outfits, we’re here to make life’s little moments extra special.
We invite you to connect with us:
- Instagram: @lulubabe_co
- TikTok: @lulubabe_co
- Facebook: @lulubabeco
- Pinterest: @lulubabe_co
We love seeing your little ones in Lulu Babe! Tag us on socials for your chance to be featured - and if you’re a content creator or passionate parent, consider applying for our Brand Ambassador Program.
Thank you for supporting our small business. We’re honoured to be part of your parenting journey and love helping you create beautiful memories, one outfit at a time.
Trusted by over 15,000 Aussie Families
Every baby deserves the very best. Explore our full range of curated baby clothes, nappy bags and gifts to find the perfect outfit or keepsake that celebrates the newest chapter in your family’s story.