Lulu Babe is your one-stop shop for adorable baby clothes and worry-free shopping. We're an Aussie-owned baby shop dedicated to spoiling your little ones (and you) with beautiful baby outfits, stylish nappy bags and sweet gifts - all at prices that make you smile.
From adorable personalised newborn outfits and announcement onesies to must-have wraps, blankets and nursery items, our Newborn Essentials collection offers everything new parents need to welcome their little one in style.

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Discover beautiful baby clothing that's designed for real life. Shop soft newborn essentials, trendy toddler outfits, and everything in between at Lulu Babe – Australia's go-to destination for baby clothes that combine comfort, quality and style.
From adorable baby girl clothes to cool baby boy outfits, our curated collections make it easy to dress your little one in comfort all year round.
Whether you're after everyday essentials or something special for a milestone moment, Lulu Babe has you covered:
Everyday Favourites:
Special Occasions:
Seasonal Essentials:
Complete every outfit with our range of cute baby shoes and adorable accessories.
Adorable baby clothes shouldn't break the bank. We offer stylish, practical babywear that's designed to keep up with your little one – from their first days to toddlerhood and beyond.
What Makes Us Different:
✓ Curated collections – Every piece is hand-selected for style, comfort and value
✓ Real-life practicality – Easy-care fabrics and functional designs busy parents actually need
✓ Affordable prices – Beautiful baby clothes without the premium price tag
✓ Australian owned – Local customer service team who genuinely care
Shop with confidence:
We’re proud to make dressing your baby both joyful and affordable. Shop our full range of clothes for infants and kids today, and make every day a little more stylish.
You're not just shopping for baby clothes – you're joining a community of parents who love to share, celebrate and support each other.
Browse our baby outfit lookbook for styling ideas from Lulu Babe customers, or explore thoughtful baby shower gifts and unique toddler gifts - from organic cotton wraps to personalised onesies and keepsakes.
Love styling your little one? Become a Baby Brand Rep and share your little one’s photos with your community.
Follow us on Instagram, TikTok, Pinterest or Facebook for styling inspiration, exclusive offers and photos from parents like you.
Nappy Bags | Baby Girl Clothes | Baby Boy Clothes | Nursery Decor | Back to School | Personalised Gifts | Browse All Collections