Baby Clothes
  • Best Online Baby Clothing Stores Australia

    March 17, 2025 6 min read

    Where to buy baby clothes online - Australia

    Your Guide to Australia's Top Online Baby Clothes Shops

    Finding the perfect baby clothes online in Australia can feel like navigating a minefield. With endless options, questionable quality, and time-consuming research, it's easy to get overwhelmed. That's why we've curated a list of the top online baby clothing stores in Australia, saving you time and ensuring your little one is dressed in the best.

    Our guide features a variety of styles, budgets, and needs. From timeless classics to trendy designs, you'll find options that suit every parent’s preference while ensuring comfort and practicality for your precious bub.

    Top Picks for Girls

    Discover a world of adorable dresses, playful prints, and comfy essentials for your little lady with our top picks below.

    1. Lulu Babe

    Lulu Babe understands a parent's desire for comfy-cute clothes for their little lady. Its handpicked outfits feature vibrant colours and playful designs, ensuring your baby girl looks picture-perfect in every outfit while enjoying the freedom to explore. From adorable rompers and dresses to bodysuits, baby shoes and accessories, Lulu Babe caters to newborns and toddlers up to 24 months and beyond.

    Shopping at Lulu Babe is a breeze thanks to its user-friendly website and exceptional customer service. With budget-friendly prices, free shipping on orders over $75, and a 10% discount on your first order, Lulu Babe is your one-stop shop for all your little girl's wardrobe needs.

    Key Features:

    • Free Australian shipping on orders over $75.
    • 60-day return policy offers peace of mind for new parents.
    • Flexible payment options include Afterpay, Zip Pay, and PayPal Pay in 4.
    Baby clothes - best online shops: Lulu Babe


    2. Minihaha

    Minihaha is an Australian brand renowned for its premium quality baby clothing. Its beautiful collection includes dresses, rompers, bodysuits, and accessories. The designs feature delicate prints, soft fabrics, and cute details, with a focus on high-quality materials.

    The brand’s timeless and practical designs have made it a favourite among parents seeking stylish and reliable clothing options for their little ones. 

    Real customer review:

    "The frilly leggings are so cute and comfy and fit perfectly. The floral print is so beautiful and the quality is amazing."

    Key Features:

    • Free shipping over $100 (Australia).
    • High-quality materials ensure durability and comfort.
    • 14-day returns on full-price items.


    3. Huxbaby

    Huxbaby is a contemporary Australian brand celebrated for its minimalist, stylish baby clothing. Its girls' collection features adorable and fashion-forward items, including dresses, rompers, leggings, and tops. Huxbaby's designs are characterised by their clean lines, modern prints, and muted colour palettes, making them a standout choice for parents looking to dress their little ones in chic, on-trend outfits.

    One of the key appeals of Huxbaby is its commitment to sustainability and ethical production practices. It uses high-quality, organic cotton and other eco-friendly materials to ensure that its clothes are not only stylish but also gentle on the environment and on your baby's delicate skin. Even though the prices of the brand are a little higher than average, you will know for sure what you are paying for.

    Key Features:

    • Uses organic cotton and eco-friendly materials.
    • Fashion-forward designs with a minimalist approach.
    • Free shipping over $100 (Australia).


     4. Best & Less

    Best & Less is a popular choice for affordable baby clothes in Australia. Its extensive collection includes everything from everyday essentials like onesies and bodysuits to adorable dresses and coordinated sets. Best & Less focuses on providing practical and comfortable clothing options at an affordable price point, making them a go-to for many parents. With a wide range of sizes and designs, Best & Less ensures you can find the perfect outfits for your baby, no matter the occasion. 

    The website is designed for easy navigation, allowing you to filter products by style, colour, or price. Plus, you can save your favourite outfits using the convenient wishlist feature.

    Key Features:

    • Competitive pricing on a wide range of baby clothing.
    • User-friendly online store with detailed product descriptions.
    • Easy returns.
    Best&Less baby clothes



    5. Etsy

    Etsy is a fantastic platform for finding unique and handcrafted baby clothes. The site features a wide array of independent sellers who offer everything from custom onesies and handmade dresses to personalised accessories and boutique outfits. This makes Etsy an excellent choice for parents looking to dress their little princess in something special and distinctive. The platform's emphasis on creativity and individuality ensures that you can find one-of-a-kind pieces that stand out from the usual mass-produced items.

    Key Features:

    • Discover handcrafted baby clothing from independent sellers.
    • Many sellers offer customisation options for a truly unique touch.
    • Options for every budget.
    Baby clothes from Etsy


    Top Picks for Boys

    Find trendy styles, action-ready outfits, and everything in between to keep your little man lookin' good.

    1. Lulu Babe

    Lulu Babe makes dressing little boys a breeze with its trendy and comfortable baby boy clothes. Its collection features stylish rompers, playful onesies with fun prints, and mix-and-match separates - perfect for creating endless outfit combinations. From cozy knits for cooler days to adorable sets ideal for playtime, Lulu Babe has newborns to toddler boys covered. It also offers an adorable range of baby formal wear for those extra-special occasions when he needs to look his dapper best.

    With a focus on practicality and style, Lulu Babe ensures that every little boy looks great and feels comfortable and ready for any adventure.

    Key Features:

    • Free Australian shipping on orders over $75.
    • 10% off your first order.
    • Friendly Australian team available 7 days a week for support.
    Baby clothing collection from Lulu Babe


    2. Wilson and Frenchy

    Wilson and Frenchy is a favourite for parents seeking stylish baby clothing. Its collection includes soft knitwear, comfortable onesies and stylish separates. Wilson and Frenchy’s emphasis on natural fabrics and gentle designs makes it a trusted brand for baby clothing.

    Key Features:

    • Organic cotton and bamboo blends.
    • Modern and practical styles.
    • Commitment to sustainable practices.
    Wilson & Frenchy baby clothes


    3. Lummi in Colour

    Lummi in Colour is an Australian online boutique specialising in premium baby clothes. Its collection features timeless, elegant designs with a focus on classic styles and superior craftsmanship. Each piece is carefully curated to ensure both style and comfort, using high-quality, natural fabrics that are gentle on your baby's skin. Lummi in Colour aims to provide sophisticated clothing options that allow your little one to look dapper while remaining comfortable throughout the day.

    Key Features:

    • Designed in Australia.
    • Made from quality organic cotton.
    • Free Australian shipping on orders over $60.


    4. Big W

    Big W is a trusted name for affordable and versatile baby clothes in Australia. Its extensive collection ranges from essential bodysuits and rompers to stylish outfits for special occasions. Big W focuses on providing comfortable, stylish and affordable clothing, ensuring that your baby boy is dressed for any activity or event. With a wide variety of sizes and styles, Big W offers parents an easy and cost-effective solution for outfitting their little ones.

    Key Features:

    • Competitive pricing on a broad selection of baby clothing.
    • Easy-to-navigate online store with detailed product information.
    • Free shipping on AU orders over $65.


    5. Myer

    Myer is a renowned retailer in Australia, offering a diverse selection of stylish and high-quality baby clothes. Its collection includes everything from casual wear like bodysuits and t-shirts to more formal attire for special occasions. With a range of reputable brands under one roof, Myer ensures that you can find the perfect outfits for your baby boy, whether for everyday wear or special events.

    Key Features:

    • Wide range of popular and premium brands.
    • High standards for fabric quality and durability.
    • Free shipping over $99 or free click & collect.

    Conclusion

    Updating your baby's wardrobe should be a fun and enjoyable experience, and these top Australian online stores make it easier than ever. Whether you’re looking for organic options, modern designs, or timeless classics, these stores provide a variety of choices to suit your needs. Happy shopping, and may your little ones look adorable in their new outfits!

    This post contains affiliate links, which means we may earn a commission if you click on a link and make a purchase. Thank you for supporting our blog!

    Leave a comment

    Comments will be approved before showing up.