Baby Clothes
  • Best Online Baby Clothing Stores Australia

    June 14, 2024 5 min read

    Where to buy baby clothes online - Australia

    Where to Buy Baby Clothes Online in 2024

    Little ones grow at lightning speed, constantly on the move and exploring the world around them. This means their wardrobes need frequent updates to keep up with their growing bodies and boundless energy.

    For busy Aussie parents, online shopping offers a convenient solution. In this blog post, we'll guide you to the top 10 online stores in Australia for buying baby clothes in 2024, covering options for both baby girls and for boys. Our curated list features a variety of styles, budgets, and needs, ensuring you find the perfect outfits for your precious bub.

    Where to Buy Cute Baby Girl Clothes

    Discover a world of adorable dresses, playful prints, and comfy essentials for your little lady with our top picks below.

    1. Lulu Babe

    Lulu Babe understands a parent's desire for comfy-cute clothes for their little lady. Handpicked outfits in vibrant colours and playful designs ensure your baby girl looks picture-perfect in every outfit, while comfy fabrics let her explore freely. From adorable rompers and dresses to bodysuits, baby shoes and accessories, they cater to newborns and toddler girls up to 24 months and beyond.

    Shopping at Lulu Babe is a breeze thanks to their user-friendly website and exceptional customer service. Budget-friendly prices, free shipping over $75 and 10% off your first order will make Lulu Babe your one-stop shop for all your baby girl's wardrobe needs.

    • Free Australian shipping on orders over $75.
    • 30-day return policy offers peace of mind.
    • Buy now and pay later with Afterpay, Zip Pay, and PayPal Pay in 4.
    Adorable baby girl clothes from Lulu Babe

    2. Minihaha

    Minihaha is an Australian brand renowned for its premium quality baby clothing. They offer a beautiful collection of baby girl clothes, including dresses, rompers, bodysuits, and accessories. Their designs feature delicate prints, soft fabrics, and cute details, with a focus on high-quality materials.

    The brand’s timeless and practical designs have made them a favourite among parents seeking stylish and reliable clothing options for their little girls. 

    Real customer review:

    "The frilly leggings are so cute and comfy and fit perfect. The floral print is so beautiful and the quality is amazing."

    • Free shipping over $100 (Australia).
    • High-quality materials ensure durability and comfort.
    • 14-day returns on full price items.

    3. Huxbaby

    Huxbaby is a contemporary Australian brand celebrated for its minimalist, stylish baby clothing. Their collection for baby girls features an array of adorable and fashion-forward items, including dresses, rompers, leggings, and tops. Huxbaby's designs are characterised by their clean lines, modern prints, and muted colour palettes, making them a standout choice for parents looking to dress their little ones in chic, on-trend outfits.

    One of the key appeals of Huxbaby is their commitment to sustainability and ethical production practices. They use high-quality, organic cotton and other eco-friendly materials to ensure that their clothes are not only stylish but also gentle on the environment and on a baby's delicate skin. Even though the prices of the brand are a bit higher than average, you will know for sure what you are paying for.

    • Uses organic cotton and eco-friendly materials.
    • Fashion-forward designs with a minimalist approach.
    • Free shipping over $100 (Australia).

     4. Best & Less

    Best & Less is a popular choice for affordable baby girl clothes in Australia. Their extensive collection includes everything from everyday essentials like onesies and bodysuits to adorable dresses and coordinated sets. Best & Less focuses on providing practical and comfortable clothing options at an affordable price point, making them a go-to for many parents. With a wide range of sizes and designs, Best & Less ensures that you can find the perfect outfits for your baby girl, no matter the occasion. 

    The website offers easy navigation, allowing you to filter by style, colour or price. There is also wishlist functionality so you can save your favourite baby girl outfits.

    • Competitive pricing on a wide range of baby clothing.
    • User-friendly online store with detailed product descriptions.
    • Easy returns.
    Best&Less baby girl clothes

    5. Etsy

    Etsy is a fantastic platform for finding unique and handcrafted baby girl clothes. The site features a wide array of independent sellers who offer everything from custom onesies and handmade dresses to personalised accessories and boutique outfits. This makes Etsy an excellent choice for parents looking to dress their baby girls in something special and distinctive. The platform's emphasis on creativity and individuality ensures that you can find one-of-a-kind pieces that stand out from the usual mass-produced items.

    • Discover handcrafted baby girl clothing from independent sellers.
    • Many sellers offer customisation options for a truly unique touch.
    • Options for every budget.

    Top 5 Stores for Baby Boy Clothes

    Find trendy styles, action-ready outfits, and everything in between to keep your little man lookin' good.

    1. Lulu Babe

    Lulu Babe provides trendy and comfortable baby boy clothes. Their collection includes stylish rompers, playful onesies, mix-and-match separates, cozy knits and adorable sets for newborns to toddler boy. They also have a cute range of baby boy formal wear for special occasions. Lulu Babe’s focus on combining practicality with style ensures that your little boy will look great and feel comfortable.

    • Free Australian shipping on orders over $75.
    • 10% off your first order.
    • Friendly Australian team available 7 days a week for support.
    Baby boy clothing collection from Lulu Babe

    2. Wilson and Frenchy

    Wilson and Frenchy is a favourite for parents seeking stylish baby boy clothing. Their collection includes soft knitwear, comfortable onesies, and stylish separates. Wilson and Frenchy’s emphasis on natural fabrics and gentle designs makes them a trusted brand for baby clothing.

    • Organic cotton and bamboo blends.
    • Modern and practical styles.
    • Commitment to sustainable practices.
    Wilson & Frenchy baby boy clothes

    3. Lummi in Colour

    Lummi in Colour is an Australian online boutique specialising in premium baby boy clothes. Their collection features timeless, elegant designs with a focus on classic styles and superior craftsmanship. Each piece is carefully curated to ensure both style and comfort, using high-quality, natural fabrics that are gentle on your baby's skin. Lummi in Colour aims to provide sophisticated clothing options that allow your little one to look dapper while remaining comfortable throughout the day.

    • Designed in Australia.
    • Made from quality organic cotton.
    • Free Australian shipping on orders over $60.

    4. Big W

    Big W is a trusted name for affordable and versatile baby boy clothes in Australia. Their extensive collection ranges from essential bodysuits and rompers to stylish outfits for special occasions. Big W focuses on providingcomfortable, stylish and affordable clothing, ensuring that your baby boy is dressed for any activity or event. With a wide variety of sizes and styles, Big W offers parents an easy and cost-effective solution for outfitting their little ones.

    • Competitive pricing on a broad selection of baby boy clothing.
    • Easy-to-navigate online store with detailed product information.
    • Free shipping on AU orders over $65.

    5. Myer

    Myer is a renowned retailer in Australia, offering a diverse selection of stylish and high-quality baby boy clothes. Their collection includes everything from casual wear like bodysuits and t-shirts to more formal attire for special occasions. With a range of reputable brands under one roof, Myer ensures that you can find the perfect outfits for your baby boy, whether for everyday wear or special events.

    • Wide range of popular and premium brands.
    • High standards for fabric quality and durability.
    • Free shipping over $99 or free click & collect.


    Updating your baby's wardrobe should be a fun and enjoyable experience, and these top Australian online stores make it easier than ever. Whether you’re looking for organic options, modern designs, or timeless classics, these stores provide a variety of choices to suit your needs. Happy shopping, and may your little ones look adorable in their new outfits!