About Us
Our Story
Making Every Little Day a Stylish Adventure
Founded in 2018, Lulu Babe emerged from a simple desire: to offer better, more thoughtfully curated clothing for little ones. Inspired by the joys and challenges of new parenthood, we recognised a need for baby wear that effortlessly blends style with everyday comfort.
Driven by this vision, Lulu Babe began as a small online venture, carefully selecting high-quality clothing that marries practicality with adorable design. By partnering with Australian and international brands, we handpick outfits that embody fun, functionality, and the sweetest baby-friendly fashion.
What started as a passion project has blossomed into a thriving online store, growing alongside our wonderful community of customers. At Lulu Babe, we continually strive to make the journey of parenthood a little easier and a whole lot cuter. Today, we offer not only adorable and practical baby clothes for girls and boys, but also thoughtful newborn gifts, personalised items, stylish baby bags and nursery decor.
At Lulu Babe, we believe every child deserves to shine, regardless of budget. Our mission is to bring you adorable and practical baby clothes and accessories at budget-friendly prices. We prioritise style, comfort and quality, ensuring your little one has options that reflect their unique personality and adventures. Our dedicated customer service team is committed to making your shopping experience a joy, because we understand that being a parent is a truly full-time job.
More than Just Shopping
We invite you to embrace the Lulu Babe community. Connect with us on our socials for outfit ideas, adorable baby pics, and giveaways. Remember to tag us in photos of your little ones wearing their Lulu Babe outfits ❤️
If you know and love the Lulu Babe brand, we'd love you to explore our brand ambassador program.
Instagram: @lulubabe_co
TikTok: @lulubabe_co
Facebook: @lulubabeco
Pinterest: @lulubabe_co
While you're here, dive into our blog for insightful tips on pregnancy, parenting and all things baby.
Why choose Lulu Babe?
Value for Money
Discover unique, trendy pieces at sweet prices. Save even more with our 10% subscriber discount and free Australian shipping on orders over $75!
Shop Your Way
Enjoy flexible payment options with Afterpay, Zip Pay or PayPal Pay in 4. Shop now and pay later – choose the plan that suits you!
Exceptional Service
Our friendly Australian team is here 7 days a week to answer all your questions. We're a family-run business dedicated to making your shopping experience a joy.
Shop with Confidence
We stand by the quality of our products with a 60-day return policy so you can shop with complete confidence.
Thank you for supporting our small business! We're thrilled to be part of your journey. Let's create beautiful memories, one adorable outfit at a time.