About Us
Our Story
Making Every Little Day a Stylish Adventure
Founded in 2018, Lulu Babe was born from a simple idea: to offer thoughtfully curated baby clothing that combines everyday comfort with stylish flair. Inspired by the joys and challenges of parenthood, we set out to provide parents with better options - clothing and accessories that are both practical and adorable.
What began as a small, family-run online shop has grown into a trusted destination for modern baby fashion. Today, Lulu Babe proudly serves thousands of parents across Australia, New Zealand and the UK. Our collection features a handpicked selection of baby clothes, nappy bags, personalised gifts and nursery décor from leading Australian and international brands.
At the heart of our brand is a commitment to quality, comfort and style - without compromise. Every product is chosen with love, keeping your little one’s needs and your parenting lifestyle in mind.
Today, we offer not only adorable and practical baby clothes for girls and boys, but also thoughtful newborn gifts, personalised items, stylish baby bags and nursery decor.
Why Parents Trust Lulu Babe
Curated Quality
We partner only with trusted suppliers to bring you well-made, durable baby essentials that are kind to delicate skin and crafted to last.
Real Value
While style is a priority, we believe beautiful baby clothes shouldn’t come with a luxury price tag. We offer fair pricing, and new customers can save an extra 10% by subscribing to our newsletter.
Shop Your Way
Enjoy flexible payment options with Afterpay, Zip Pay or PayPal Pay in 4. Shop now and pay later – choose the plan that suits you!
Family-Run and Customer-Focused
Based in Perth, our small team is dedicated to providing personalised customer service, 7 days a week.
Community Driven
Our customers are at the heart of everything we do. We’re proud to have built a warm, inclusive community that celebrates every milestone - big and small.
More than Just a Shop
Lulu Babe is more than a brand - it’s a celebration of the early years. From personalised newborn gifts to first birthday outfits, we’re here to make life’s little moments extra special.
We invite you to connect with us:
- Instagram: @lulubabe_co
- TikTok: @lulubabe_co
- Facebook: @lulubabeco
- Pinterest: @lulubabe_co
Don’t miss our blog, packed with helpful tips on pregnancy, parenting and baby care.
Join Our Growing Community
We love seeing your little ones in Lulu Babe! Tag us on socials for a chance to be featured- and if you’re a content creator or passionate parent, consider applying for our Brand Ambassador Program.
Thank you for supporting our small business. We’re honoured to be part of your parenting journey. Let’s make beautiful memories together - one adorable outfit at a time.