Baby Clothes Australia – Shop Adorable Newborn Clothes & Baby Outfits
Adorable Baby Clothes for Every Little Moment
Adorable Baby Clothes for Every Little Moment
Discover Australia's Cutest Baby Clothes
Lulu Babe is your one-stop shop for adorable baby clothes and worry-free shopping. We're an Aussie-owned baby shop dedicated to spoiling your little ones (and you) with beautiful baby outfits, stylish nappy bags and sweet gifts - all at prices that make you smile.
Popular Collections
Let customers speak for us
Slavica Bojkovska
It was good and very quick delivery
Knit Baby Bear Onesie
Em
LEQUEEN Nappy bag
Best nappy bag! I was gifted one and it was the best gift to receive. We have taken it everywhere since baby was born.. he is now 3 and a half and the bag looks brand new with no visible wear and tear. We love it so much we have just brought a second one in another colour just for the sake of having another colour option. I would highly recommend this nappy bag. It fits all the essentials and more!
LeQueen Nappy Bag
Glynis Marrington
Memory Box
Exactly what I wanted. Beautifully made.
Personalised Wooden Memory Box
Alisha Bohara Chhetri
Perfect
I like the quality of it. I purchased for my daughter and son.
Big Sister Knit Jumper
Jenny Pratt
Love this little set
Love this little set have brought 3 have not been disappointed with any of my purchases
Ruffle Sunflower Set
Vanessa S.
Gorgeous big brother jumper. Amazing quality.
Big Brother Knit Jumper
Emma N
Perfect!
I'm so happy with this nappy backpack. And it fits perfectly onto my pram.
It's classic design and beautiful faux leather means it will be well loved and used for the long term. I love all the matching extras; clutch, change mat and bottle holder.
Sofia Nappy Backpack
Raelene Ciantar
Lovely newborn baby gift
The name initial sign was such a unique new born gift idea. Great for a girl. Wish there was more boy designed signs.
Floral Initial Name Sign
Emily Johns
Really happy with this purchase
It is a lovely quality, is nice and soft and my little one loves it. Such a cute jumper!
Big Sister Knit Jumper
Eva C.
I love the Baby Book! I like that it has sections for the pregnancy, space for ultrasound and pregnancy photos, baby footprint and handprints and lots lots more! Very good quality, thick pages, and a gorgeous cover! It will definitely last through time! I love filling parts out slowly. Very happy with my purchase.
Baby Memory Book
Sarah Paul
Absolutely gorgeous
Loved this little outfit for my boys first Christmas
Henry Bow Tie & Suspenders Set
Sophors
The Cutest thing ever
This set is soo adorable, Ollie had so many compliments. And easy button shirt and shorts for nappy changing is everything when you’re rushing. Every boy needs a set 🥰
Levi Tie & Suspenders Set
Customer
Love it!!!!
I absolutely love the sign! I got the pink 80cm and it looks so stunning above her cot!
I love how easy it is to put on the wall- we just used blu tac and it’s secure on the wall and so easy to do, and I love when we move we can just take it off and bring it with us!
I ordered over Christmas period and it came so quickly!
Couldn’t be happier with it!!!!
Wooden Name Sign
Claire S.
The cutest little formal outfit! Perfect for a 1st birthday.
Henry Bow Tie & Suspenders Set
Heidi Munoz
The Perfect Nappy Bag
I am super impressed with the quality and get many compliments stating "that bag looks expensive". The bag is on the larger side and its perfect for a Mum who is always on the run ! Love the bag
Sofia Nappy Backpack
Shop Newborn Clothes & Essentials
From adorable personalised newborn outfits and announcement onesies to must-have wraps, blankets and nursery items, our Newborn Essentials collection offers everything new parents need to welcome their little one in style.
Fun Baby Shower Games (No Cringe Factor!)
Planning a baby shower? Skip the cheesy games and try these fun and creative ideas.
Best Online Baby Clothing Stores Australia
Australia’s best online baby clothes shops, all in one guide. Discover stylish, comfy, and organic baby clothing from trusted Australian brands for every occasion.
The Best Baby Registry in Australia: A Babylist Guide
Make gift-giving easy for your friends and family! Discover the tips and tricks for creating a successful Babylist registry.
Practical Baby Clothing with Style
Discover a beautiful range of baby clothing online at Lulu Babe - from soft newborn rompers to trendy toddler outfits. Explore our delightful baby girl clothes and stylish baby boy clothes collections.
We combine comfort and practical design with on-trend styles to bring you the best baby clothes Australia has to offer. Because your little one deserves to feel good and look great.
Styles for Every Moment
Whether you're after everyday essentials or something special, our range has you covered:
- Playful animal prints, pretty florals and timeless black-and-white
- Vintage-inspired babywear with a modern twist
- Cool baby streetwear for mini trendsetters
- Funny baby clothing that brings a smile to everyone around
Shopping for a special occasion? Check out our festive Christmas baby outfits, or browse themed designs for Father's Day, Mother's Day and Easter. For everyday essentials, our unisex baby clothes are perfect for both boys and girls.
Dress your little one in comfort all year round:
- Winter: warm knits, baby tights, beanies and cosy layers
- Summer: breathable cotton onesies, soft shorts and baby sunglasses
Complete every little outfit with cute baby shoes and adorable accessories.
Why Shop with Lulu Babe?
Looking for newborn baby clothes Australia-wide? Lulu Babe offers a curated range of stylish, practical and affordable babywear - from soft cotton basics to playful statement pieces.
We believe that baby clothes should be as fun and functional as they are adorable. Our newborn clothes and baby outfits are designed to keep your little one comfy, confident and ready for any milestone.
Enjoy stress-free shopping with:
- 10% off your first order when you subscribe
- Easy 60-day returns for peace of mind
- Secure checkout with Afterpay, Zip Pay and PayPal
- Responsive Aussie-based support
We’re proud to make dressing your baby both joyful and affordable. Shop our full range of clothes for infants and kids today, and make every day a little more stylish.
Get Inspired and Join our Community
At Lulu Babe, you're not just shopping — you're joining a community of parents who love to share, celebrate and support each other.
Browse our baby outfit lookbook for styling inspiration from real Lulu Babe customers, or explore thoughtful baby shower gifts, practical nappy bags and unique toddler gifts - from organic cotton wraps to personalised onesies and keepsakes.
Want to get involved? Become a Baby Brand Rep and share your little one’s style with the Lulu Babe family.
Follow us on Instagram, TikTok, Pinterest or Facebook for exclusive promos, parenting tips and adorable customer photos.
Ready to explore?
Discover baby clothes, gifts and more in our full range. 👉 Browse all Collections