Adorable baby clothes for every moment
Lulu Babe is your one-stop shop for adorable baby clothes and worry-free shopping. We're an Aussie-owned baby shop dedicated to spoiling your little ones (and you) with beautiful outfits, stylish nappy bags and sweet gifts - all at prices that make you smile.
We’ve partnered with top payment providers, allowing you to buy now and pay later. Shop with Afterpay, Zip Pay, PayPal Pay in 4 or Humm for 100% interest-free instalments.
Whether you’re welcoming a baby into the world or looking for the perfect baby gift, you’ll find an impressive range of trendy and affordable babywear, newborn clothes, nursery decor, nappy bags and more. Shop our collection of adorable baby items today!
I have been lusting after a LeQueen Nappy Bag for ages and finally had a reason to buy one with the recent birth of our second baby. It is fantastic and far out-performs my previous nappy bag. There is plenty of room for baby’s things as well as snacks and a spare change of clothes for my 4 year old. It looks great and is comfy to carry as a backpack.
Bought this as a gift and is great quality and was put to use right away! It has everything and the little zip at the back lets you easily access the items in the bag or at the bottom.
Absolutely perfect, gave it to my grt neice for her 1st bday... beautiful
The name initial sign was such a unique new born gift idea. Great for a girl. Wish there was more boy designed signs.
Ordered this for my girl who is yet to arrive and i can't wait to put it on her. So cute!
Love it! Stylish, great quality and perfect as a nappy back with many storage compartments.
It is a lovely quality, is nice and soft and my little one loves it. Such a cute jumper!
I love the Baby Book! I like that it has sections for the pregnancy, space for ultrasound and pregnancy photos, baby footprint and handprints and lots lots more! Very good quality, thick pages, and a gorgeous cover! It will definitely last through time! I love filling parts out slowly. Very happy with my purchase.
Absolutely love the Sofia nappy bag! So much room, the colour is great and so practical!
Great product and highly recommend 👍🏾👍🏾
This set is soo adorable, Ollie had so many compliments. And easy button shirt and shorts for nappy changing is everything when you’re rushing. Every boy needs a set 🥰
This nappy bag is fantastic! I wish I bought it earlier it took me 6 months. Big but not bulky heaps of different sections and it looks great.
I absolutely love the sign! I got the pink 80cm and it looks so stunning above her cot!
I love how easy it is to put on the wall- we just used blu tac and it’s secure on the wall and so easy to do, and I love when we move we can just take it off and bring it with us!
I ordered over Christmas period and it came so quickly!
Couldn’t be happier with it!!!!
The cutest little formal outfit! Perfect for a 1st birthday.
I am super impressed with the quality and get many compliments stating "that bag looks expensive". The bag is on the larger side and its perfect for a Mum who is always on the run ! Love the bag
Looking for adorable baby clothing and kids clothes online? At Lulu Babe, we offer a stylish range of kidswear - from comfy rompers and everyday essentials to trendy outfits for special occasions. Our baby boutique has everything you need, including:
Don’t miss out on baby clothes on sale during the PayPal Frenzy event!
Our babywear range is designed to be stylish and practical, giving your little one the freedom to play and explore comfortably. Whether you're looking for fun animal prints, pretty florals, classic monochrome or vintage-inspired styles, you’ll find the perfect pieces to match your baby’s personality. We also feature collections for memorable occasions like Easter, Mother's Day, Father's Day and Christmas. Lulu Babe has something special for every event and every day!
We ship Australia wide, from Sydney to Perth and beyond! We now also ship to New Zealand.
Need outfit inspiration? Browse our lookbook of baby outfits from our current collection.
Discover personalised baby gifts, milestone discs, handmade keepsakes and Aussie-themed treasures like koala plush toys and kangaroo blankets. For toddlers and older kids, explore unique toddler gifts like kindy nap mats and fun accessories.
Be sure to check out our blog for helpful tips and advice on all things baby-related, from the perfect Hospital Bag Checklist for birth to our newborn gift guide.
Do you love sharing photos of your little one rocking their cute OOTD? Be sure to check out our Baby Brand Rep Program!
Follow us on Instagram, TikTok, Pinterest or Facebook for inspiration, special promotions and more. We love seeing your beautiful babies wearing our products so be sure to tag us in your photos and videos ❤️
